Creative Business School is here to help you say 'see ya!' to overwhelm + aimlessness, and give you a roadmap to sustainable success that works.
It's time to say goodbye to the stressful + ineffective "whack-a-mole" strategy of business ownership, and give your business + creativity the support + tools they need to thrive.
This is Your Moment
ready for things to change?
In just 12 weeks, you'll successfully manage your business' finances, have systems + automations in place to eliminate the overwhelm of your business' day-to-day, connect with + grow your community, and create realistic boundaries that allow you to work less, be present more, and thrive inside + out!
Maybe you've been treading water for the past year and you survived it, but now it's time for direction. It's time to reclaim your business, your time, your finances, and your life.
I hear you.
and to that I say:
Hi! I'm Eva, and I started my creative photography + blogging business 13 years ago. The first four years of that, I was working desk jobs full-time while pursuing my creative business as a side hustle. I've seen trends come and go, technology change, and have been there since the birth of social media (WILD times!)
I'm an enneagram type 2 wing 3, 'The Hostess' (which means I love helping + nurturing others), I have a moderate houseplant-collecting compulsion, I love gardening, my husband, my dogs, my chickens, and my cat, my mother + sister + brother are teachers, and I love bodies of water but can't swim.
I’ve had a wildly prolific career in the creative world, including writing + photographing two cookbooks, growing my instagram account to over 309k followers, working as a highly successful freelance photographer + stylist, running my critically acclaimed food blog Adventures in Cooking, and hosting events + photography courses.
And with this career I created for myself, I work 4 to 5 days a week, 3 to 6 hours a day. I never work nights or weekends, and have several months off for vacation. And I make over 500k a year.
'Hustle Culture' is a fallacy
I realized that because I’d been saying yes to everyone else for years, I’d also been saying no to myself + smarter opportunities that entire time. So I made a shift. I invested time, energy, and money in myself + my business.
And the results were kind of shocking. Even though I was working less than half the hours I had previously, I was making 2x (😱!) the amount I did the year before.
My career was the “best” it had ever been, but it was also the worst I’d ever felt on a personal and emotional level.
After finishing my cookbook while still taking on freelance clients and keeping up with my blog + social media, I was a completely depleted burnt out husk of my former self.
Seven years ago, I was burnt out and tired and overwhelmed.
Fast forward to a few months from now...
Eliminate daily guesswork about what needs to get done and have a long-term plan for the big picture
Create realistic boundaries that allow you to work less, be present more, and thrive inside + out
Create a loyal community who engage with your content regularly
Have systems + automations in place to eliminate the overwhelm of your inbox + social media platforms
Stop overworking yourself and have more time to spend on + with things you love
Successfully manage your money + grow profits through my 5-Step Financial Success System
If you're ready to finally feel in control, say goodbye to late nights in front of your computer, and kick overwhelm to the curb, I'm here to help you do it!
Learn through my signature
You'll hone in on + define your brand, including who it is and what it provides, and learn to set up and steadily achieve your growth goals for your business + yourself.
Through my signature Four-Pronged Productivity Practice, you'll learn all about workflow strategies + tools you can put to use to get more done in less time with less stress.
You’ll master the numbers game of your business, covering everything from diversifying your income streams to structuring your bank accounts to contracts and pricing.
Through our signature Visual Branding Toolkit, you’ll refine your visual brand to weave a cohesive visual thread throughout all the visible parts of your business. Eye-catching beauty, here you come!
You’ll learn all about the most effective and time-efficient marketing techniques + platforms, including which social media platforms I recommend for creatives + why, and how you can dip your toes into ads.
This is where you’ll nourish your creative inspiration, learn to manage the stress of business ownership, and put systems in place to keep a healthy balance between work and home.
You know I wouldn't leave you without a few extra gifts :) These extra goodies are based on the questions I get asked about the most. Want to see them? Keep scrolling!
So you can easily read through to re-iterate the lessons, and if you're hearing impaired or English is your second language, you'll always know + understand what's happening.
Each one corresponds to a specific lesson + module in the course to help you put everything you're learning through the program into practice.
Which lays out a month-by-month roadmap for you to implement everything in the course in calendar-form for the coming year, to ensure that this year is your business' best year, yet.
Which lists out + links to every single resource mentioned in the course, broken down by Module, so no need to rewind to hear the name of that app or google that recommendation.
With lifetime access, so you can come back and watch anytime you want. There is no expiration date, you can go at your own pace. I want you to have this permanent resource for you + your business in the years to come.
Filled with richly detailed b-roll footage + screen captures showing you visual examples of the strategies + applications covered within the program.
These modules cover the 6 foundational pillars of a thriving creative business, and are broken down into 33 easily digestible + applicable pre-recorded video lessons.
Where you'll summarize your strategy, goals, systems, and resources for your business in one organized and easy-to-access place, making implementation a breeze!
At the first 30-minute session, you’ll get personalized feedback + advice based on your specific business needs and concerns. And at the second 30-minute session we'll dive into your Creative Business Plan (below) and solidify your long-term steps.
"The course was incredibly organized, easy to follow and packed with so much invaluable information, I honestly can't recommend it enough! Eva covered everything you could possibly need to know for starting and running a successful business. The modules were the perfect length and the schedule was easy to follow without getting too overwhelmed. I continue to implement so much of what I learned throughout CBS into my business today. Definitely choose the VIP option - you can't put a price tag on having direct access to Eva and the 1:1 session is so worth it. Hands down, Creative Business School is the BEST online course I've ever taken!"
“With Creative Business School, Eva has created a clear and actionable roadmap for creative entrepreneurs looking to build businesses that are not only successful but also sustainable. With this course, she generously shares the tips, tricks, resources and knowledge amassed from her hard-earned personal and professional experiences. In this way, she is giving us the ultimate gift: time. By distilling down what has taken her years to learn through trial and error, Eva has essentially created a holistic approach for business owners in search of balanced lives that are creatively satisfying, financially rewarding and personally gratifying.”
This is THE course you should join if you want to be successful in your creative business.Eva is the best teacher, she goes in depth into *every* single topic to help you succeed, and shares all of her real-life experience on the matter. I've followed many workshops with Eva, and to me, she is the living proof that you can be a successful entrepreneur with an organized and creative mind while living a healthy life.
30 Email Templates for Creative Business Owners
What if you didn't have to worry about writing emails about sensitive topics like pitching or contract negotiations? Well, with these 30 email templates for creative business owners, you can say goodbye to the keyboard paralysis that strikes when you have to craft emails to clients, customers, and the like!
Top 20 Books for Creative Entrepreneurs
Over the past few years I’ve read hundreds of books (yep, I am a GIANT bookworm. Maybe I even qualify as a bookmoth?) about everything from marketing to self-care rituals to finances to nature’s impact on the human mind. After digesting all this information, I’m sharing my top 20 favorites with you in this detailed guide!
Lifetime Access to our Private Course Community
Our private Course Community on Kajabi (the platform the course is on) is the perfect place to get community support + feedback from other creative business owners (myself included!) No more wondering what your peers are doing or making decisions based on zero outside input, the Creative Business School community is here to help!
4x Exclusive Interviews with Wildly Successful Creative Business Owners
They're sharing their journey with YOU, and the priceless insights they've learned along the way. Interviews include multi-millionaire natural skincare founder + CEO, May Lindstrom of May Lindstrom Skin, wildly talented + driven potter/ceramicist Sage Cortez of Hand + Fire, chefs + event hosts + woodfire cooking masters extraordinaire Mona + Jaret of Tournant, and the deeply talented food photographer + author Bea Lubas.
Here's the thing with creative businesses—all the different aspects of your business are dependent upon each other for success.
Your visual branding affects your social media which affects your clientele which then in turn affects your finances. Etc, etc, etc.
One instagram or photography course isn't going to fix this. Instead, you need an all-encompassing program that gives you the tools to build a solid foundation for your business. One that supports growth AND sustains it, whether you're making 5 figures a year or 7.
Successfully running a creative business presents very unique challenges and incredible opportunities…a generic "business" course isn't gonna cut it.
I have been there in the trenches with you, and know the struggles that come from making a living from your passion-driven business. And I also know the absolutely bonkers-amazing things that can happen when you’re running your small business effectively.
And you know what? You deserve some absolutely bonkers-amazing things, too! If you’re ready to roll up your sleeves, make incredible changes THIS YEAR, and grab the creative bull by the horns, then I’m waiting in Creative Business School to help you do it. See you on the other side, friend!!
"Sometimes as creatives we don’t take the time to exercise our business muscles as much, whether out of avoidance or even fear, and Creative Business School is the 100% the business strength training I didn’t know I needed. I have so many ideas and big plans for my business + Eva’s course really helped me laser focus on the exact areas of my business that needed a little extra TLC. Investing in the VIP program was key for my success with CBS as well; having access to Eva, incredible guest speakers and fellow students on a monthly basis really helped keep me accountable and actually follow through with every single step of this course, not to mention the sense of community was just the cherry on top! My business is thriving and I can’t thank Eva enough for turning on that side of my brain through her course!"
“I came across Eva and her work, by pure chance (but I'm sure it was destiny) just over a year ago ... and it was love at first sight! Eva is not only a talented photographer and a wonderful thinker but she is also a fantastic teacher! As soon as I came across her I enrolled in her food photography course, which changed my life forever and made my photographic journey finally take the right direction. The second very important step was to enroll in Creative Business School, because being a good photographer is unfortunately not enough and I felt I had a lot of gaps in the management and organization of my freelance work. Eva teaches you what she has learned over the years, goes to the heart of the matter without many turns of words and covers all the aspects necessary to manage a creative business ... without going crazy! The feeling of clarity and completeness at the end of the course was priceless, I finally felt ready to move professionally in my photographic field. I will never stop being grateful to you Eva, Grazie!"
“As a relatively new business owner, I was intrigued by Creative Business School. But I was concerned about investing in a course. Without a doubt, it was one of the best investments I've made in myself and my business. The course gave me that extra push I needed to create simple but very important workflow practices. It helped me focus on my financial future by giving me step by step tools to create a realistic 5-year strategy, and it forced me to take a step back and thoughtfully re-evaluate my brand from a visual perspective.
The course is well organized, not one detail missing! Plus if you sign up for the VIP course, you are able to engage with other like-minded people who are sharing the same struggles. If you're thinking about starting a business or you're a current business owner and you're serious about taking your business to the next level, I would highly recommend Eva's Creative Business School course.”
The average professional spends 28% of their day reading + responding to email.
When you're hopping between 3 tasks at once, you actually loose 40% of your time.
Right now it feels more like you're playing a frantic game of whack-a-mole, jumping from one pressing task to another. You feel like you need your hand in every part of your business at all times. And it is exhausting.
Boundaries between what and who? It's all just one big tangled "to do" list at this point.
You're not sure where to start with bettering your business. Things like implementing systems in your business (what ARE those, anyway?), nurturing profits, and cultivating an audience + client list seems like an impossible task.
Even if you can't imagine any of the above being real for you right now, it doesn't mean you can't turn things around.
My program is about growing your business on your own terms.
I know you can work less hours, make more money, and still be a nice person — because I've lived it. And now, I want to show you how.
Ready to see what's inside?
I know YOU CAN DO THIS, because I did.
At the end of the year, you can hardly believe how far you've come from where you started. You have a network of supportive fellow creatives, a thriving business, and a life you love. Turns out, investing in yourself is definitely worth it!
You ask questions + share experiences in the private Course Community. And if you're a VIP, you get year-long support + accountability at the live Q&A discussions with me + our rotating guest panelists on zoom.
You go through the course video lessons at the pace that works best for you (you have lifetime access, so no need to rush!) + start applying what you're learning through the guides + worksheets.
so let's get started!
"Creative Business School is everything I wish I had when I started my own food blogging business"
It's one of the most comprehensive courses I've seen, even covering the less glamorous (but EXTREMELY necessary!) topics like advice on bookkeeping and taxes, scheduling social media pins, and more—all in easy-to-digest modules that fit into your schedule. This truly is a great overview for anybody looking to kickstart their own creative business."
"SO grateful for this course—I haven't seen anyone teaching the things I learned here"
“Honestly one of the best courses I’ve ever taken! If you’re feeling overwhelmed and unorganized in your creative business, Creative Business School will get you right on track—all while keeping you sane and cared for in the process. It breaks down difficult things like setting goals (you can actually hit) and staying on top of your finances with easy to implement strategies. SO grateful for this course—I haven't seen anyone teaching the things I learned here as it pertains to a creative business. I highly recommend it for every creative business owner!”
"I found Eva’s program simple, easy to follow and more importantly, *just* the right mix of technical and practical advice for any creativepreneur"
A couple of my friends and I signed up to Creative Business School together. After running our individual businesses for a few years we really wanted to focus and prioritize certain aspects of our business for greater success and decided to sign up.
As a certified pastry chef, baker and maker of ceramic tableware, I love what I do at Peace of Bake but struggled to find away to bring cohesion in my communication and business goals for these independent verticals of the brand. I found the exercises around identifying the right target audience, brand positioning and writing out the mission statement extremely useful. Despite having gone to business school and implemented some of these modules on other brands in the past in my marketing career I found Eva’s program simple, easy to follow and more importantly, *just* the right mix of technical and practical advice for any creativepreneur.
I refer back to my notes and goals made during the program and happy to state everything I’ve implemented so far has given me so much assurance that my business is headed in the right direction. Thanks Eva for this roadmap to success, for your quiet, understated brilliance and reassurance that running a business doesn’t have to be that complex!
And most importantly, you want to grow a profitable creative business that connects with your audience, without the expense of your personal life, passion, and health.
You're ready to put systems into place that will streamline your workflow without overwhelming you or draining your creativity.
You're tired of feeling overwhelmed with 32 browser tabs open, 1300+ unread emails, and no system in place to help you get on top of your business.
You're motivated to master your finances, sustainably grow your profit, and put to use proven strategies to diversify + increase your income.
THIS COURSE IS PERFECT FOR YOU IF...
ready for things to change?
"At the start of this year I was feeling really fragile and felt like I needed a guided, step-by-step approach to help me get through this year with my new business, so I decided to enrol in Eva's Creative Business School. It was great to have a year planner (Creative Business Blueprint) with little things to do each day to help me move forward with my business. The learning modules were released weekly with about 5 lessons in each, and during our long COVID lockdown I tried to watch one lesson each weekday as it gave me something to focus on (and watching the recordings was like hearing from a friend each day).
There were also regular Q&A Zoom calls with business-related themes that everyone in the group could join, so it was helpful to hear other people were struggling with the same issues that I was, and Eva's suggestions for working on them. I did the VIP version of the course and found the Slack channel really helpful as I could ask Eva questions directly, and we also had extra Q&A Zoom calls later in the year with guest panelist creative businesspeople that I admire such as Bea Lubas, Linda Lomelino, and Sam Adler.
My key takeaways have been developing a clearer idea of who I want to work with; goal setting (I now try to do it monthly); developing workflow strategies and productivity practices (to get more work done in less time, as that's something I've always struggled with); streamlining my bookkeeping and how I think about finances (value-based pricing, negotiating with clients); and improving my visual branding. There was a lot of information in the course, and I'm still working on implementing all of it, but one of the key successes I've had is with marketing/SEO for my portfolio website: I'm now ranking on the first page of search results for my key words, the number of visitors to site has quadrupled, and my ideal clients are approaching me via my contact page!"
Because of the unique holistic nature of the program, focusing on the 6 main components of a thriving creative business, the course is also helpful for folks already established in their business, that want to work more efficiently, cut down on wasted time, reduce stress, and increase revenue. And if you're just starting out on your creative business journey, following this program will ensure that you set out on the right path that gives you all the tools to succeed.
In short, if you want to do business better, this is for you.
Frequently Asked Questions
Access the the course NEVER expires. I know that the schedule of a small business owner can be unpredictable, so I made permanent access to the program so you can go through it at the pace that works best for you to learn + implement the knowledge + tools into your business.
The tools, structures, and strategies laid out in Creative Business School are helpful to a wide variety of creative business owners, whether you're a food photographer, a ceramicist, or a blogger.
While the content of what we create in various creative fields may differ, the structures and tools that allow you to work smarter, prevent creative burn out, and have a financially thriving business are applicable to all.
As an exclusive VIP, you’ll get access to:
— Two Private 30-Minute 1:1 Sessions with Eva, where you’ll get personalized feedback on your Business Plan (below) and solidify your next steps. Each session is 30 minutes long, making up for an hour of individual coaching total.
— Access to Monthly Group Coaching Calls on Zoom, where you can have any of your business questions answered and get support from Eva and other creatives. We'll be joined by guest panelists every other month to bring a fresh perspective to the discussions.
— The Creative Business Plan to summarize your strategy + goals for your business in one organized and easy-to-access (which also means easy-to-implement) place.
NOTE: Because of the time demands of the 1:1 sessions, there are *very limited* VIP spaces available
When you join, you'll be a part of a community of passionate and and warm creatives who are just as committed to and excited about growing their skillset as you are.
By the end of the 14 days, you'll have access to all of the course materials and the bonuses, including the Course Community, videos, PDFs, and worksheets. This means you'll be able to go through as much of the course as you'd like *before* making a final commitment. If you don't feel like you're improving in your business abilities, just reach out, show me you've done the work, and I’ll gladly give you a refund. [Full details here]
If you’re still reading this, I know you’re a creative soul that’s feeling the call to create something greater than yourself.
For all of us, the past couple years have brought into focus what really matters. And if you’re seeking permission to intentionally make your passion a part of your life and invest in yourself — nobody can give that permission but you.
Whether or not you decide to join me, I just want you to try and incorporate that passion into your being.
Even if it’s just for a few minutes a week—little by little, it will make each week brighter than the last. It might take you someplace you never even imagined—and it might find you at home but *fulfilled*.
And in the end, that’s all that matters.
Know that I’m here for you, whenever you’re ready to take that step. I got your back ♡
Your forever cheerleader,