lesson Two

In Lesson 2, we'll go over:

Deciding what lens to invest in is a big decision! In this course we’re going over all the things that make up a lens, and what kinds of lenses to use for which types of shots. Using a good quality lens can make a HUGE difference in the quality of your image, and I have some tried + true recommendations for you here!

LENSES + FOCAL LENGTHS

Module 1 — Focal Lengths, Aperture Notation, Mirrorless Lenses vs Non-Mirrorless Lenses, + Full Frame vs Cropped Frame Lenses

Module 2 — Zoom, Prime, and Tilt-Shift Lenses, + Which Lenses to Use for Different Environments

lesson THREE

Being able to work with and manipulate natural light makes a huge difference in overall image quality. Working with natural light is free (woohoo!), but that also means that when the weather changes the light changes. A conundrum, for sure! There are things you can do to make it work to your advantage though, and once you understand the important role light plays in images, and what types of light work best, you’ll be a photography master.

WORKING WITH LIGHT

Module 1 — Natural Light + White Balance
Module 2 — Artificial Fill Light for Natural Light Photographers + Recommended Gear
Module 3 — Advanced Natural Lighting Techniques
Module 4 — Lighting Frequently Asked Questions
Module 5 — Advanced Artificial Lighting

In Lesson 3, we'll go over:

Learning and tuning into your visual voice is essential in creating a style that clearly conveys you + your brand. Styling is something that most folks struggle with, but do not fret! You will learn highly effective tools and techniques to create a visually compelling image that BOTH resonates with viewers AND tells your story. From composition theory to what to look for in props to conveying emotion through your captures, you'll master it all! So, let’s dive in!

lesson FOUR

In Lesson 4, we'll go over:

STYLING + STORYTELLING

Module 1 — Composition + Balance
Module 2 — Color Theory
Module 3 — Props + Shooting Surfaces + Backdrops
Module 4 — Plating Dishes for the Camera
Module 5 — Visual Storytelling Strategies
Module 6 — Advanced Composition Theory

lesson FIVE

With all the algorithm changes, growing on social media can definitely be tricky at first. However, there are lots of tools + strategies out there for you to use that will help you reach your key audience, and we’re diving into all of them in this portion of the course! Honing in on what makes your brand unique visually + what you have to offer to your following is a key part of that process, too, so we’ll also focus on that. Get ready to learn all about branding, instagram, pinterest, email lists, and client communication!

BRANDING + SOCIAL MEDIA

Module 1 — Visual Branding
Module 2 — Making the Most of Instagram
Module 3 — Pinterest Strategy
Module 4 — Your Email List
Module 5 — Client Communication

In Lesson 5, we'll go over:

lesson SIX

The ability to transform an image from ‘okay’ to ‘ah-mazing’ in Lightroom is nothing short of mind-blowing. This application was made specifically for editing photographs, and has all the tools you’ll ever need to correct anything that might be bothering you about any image. Don’t like that stray cat hair? Gone! Annoyed by how dark the tabletop turned out? It’s brightened back up in a couple of seconds! We’re diving deep into the full Lightroom suite, including Classic CC, Desktop CC, and Mobile CC, and I’m going to show you the true magic of their editing powers.

EDITING IN ADOBE LIGHTROOM

Module 1 — Lightroom Classic - Library Tab + Importing + Collections
Module 2 — Lightroom Classic - Presets + Develop Tab
Module 3 — Lightroom Classic - Tool Panel in V10.9 or earlier + Exporting
Module 4 — Lightroom Classic - Updated Tool Panel in V11.0 or later
Module 5 — How to Edit a Still-Life Image
Module 6 — How to Edit a Motion-Based Image
Module 7 — How to Edit an Image with Skin Tone
Module 8 — How I Edit in Lightroom Classic
Module 9 — Lightroom Preset Best Practices
Module 10 — Editing in Lightroom Mobile CC
Module 11 — Editing in Lightroom Desktop CC

In Lesson 6, we'll go over:

lesson seven

Cinemagraphs *consistently* give me the best engagement on social media, and I can’t recommend making them highly enough. The motion they capture allows you to create a sense of presence + reality within the frame. Plus, the fact that you can also edit the photo aspect of the image in Lightroom, means that you can easily create a video that is completely in line with your overall visual style. It’s an incredible method for creative storytelling, and an awesome tool to use for growing on social media.

CREATING CINEMAGRAPHS

Module 1 — Shooting a Cinemagraph
Module 2 — Editing a Cinemagraph

In Lesson 7, we'll go over: